Tips for Aspiring Picture Book Illustrators and Authors

Have you ever dreamed of bringing stories to life with vibrant pictures and charming characters? Whether you're itching to write a whimsical tale or illustrate a world that jumps off the page, breaking into the world of picture books can feel both magical and a bit mysterious. As a small indie publisher and creative studio that’s grown from hand-lettered prints to full-fledged children’s books, we’ve learned a thing or two along the way!

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1. Read, read, and then read some more

If you want to make picture books, immerse yourself in them! Read widely—from classic tales to modern gems—and pay attention to what works. How does the story flow? What emotions do the illustrations evoke? What age group is it written for? The more you read, the sharper your storytelling instincts will become.

 

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2. Keep it simple, but rich

Great picture books often have a simple structure, but they’re layered with meaning, humour, or heart. Whether you're writing or illustrating (or both!), always keep your young audience in mind. Use language and visuals they can understand, but don’t be afraid to challenge them or leave space for imagination.

 

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3. Make room for the pictures

For authors: remember that picture books are a partnership between words and images. You don’t need to describe everything—let the illustrations carry some of the storytelling weight.

For illustrators: think beyond just showing what’s written. Can you add emotion, surprise, or visual storytelling that complements the text?

 

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4. Develop your style—but stay flexible

Finding your unique voice or visual style is a journey. Sketch often, write often, and don’t be afraid to experiment. That said, adaptability is also key—especially when collaborating with editors, art directors, or publishers. Be open to feedback. It helps your work grow stronger.

 

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5. Start small, stay curious

You don’t have to have a full book ready tomorrow. Maybe you begin with a character sketch, a short rhyme, or a single scene. That’s okay. All books begin with a spark. Nurture that idea, stay curious, and give yourself permission to learn as you go.

 

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6. Understand the publishing process

Whether you’re pursuing traditional publishing or self-publishing, take time to learn how it all works—from submissions and storyboarding to printing and marketing. There’s no one right path, but understanding your options helps you make confident decisions.

 

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7. Find your creative community

The journey is so much more joyful with fellow creatives by your side. Join picture book critique groups, attend workshops, connect with other illustrators and authors online (we’re big fans of Instagram for this!). Sharing your work—and your questions—can be hugely inspiring.

 

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Creating picture books is a beautiful blend of art, heart, and a sprinkle of patience. If you're just starting out, take a deep breath and know this: the world needs your stories. We hope to see them on a bookshelf someday soon.

And if you ever need a little cheer squad? We’re here.